LetsBid - The All-in-One Platform Empowering Real Estate Professionals

Industry
Real Estate / PropTech

The Challenge

The UK real estate market is highly competitive, with agents juggling fragmented tools for auctions, sales, lettings, and outreach.

LetsBid was designed to unify these workflows into a single, intelligent platform, saving time, enhancing insights, and driving sales.

Inefficient workflows

Agents relied on disjointed systems for auctions, listings, and cold outreach.

Data fragmentation

Integrating on/off-market listings, probate data, HMO registers, and sold properties required manual effort.

Scalability limitations

Existing platforms struggled with real-time bidding traffic and dynamic market demands.

Regulatory complexity

Lettings and sales compliance (e.g., Selective Licensing) added administrative overhead.

The Solution

Auction Module
  • Real-time bidding, transparent sale tracking, and bidder engagement analytics.
Sales Platform
  • Targeted listings (probate, HMO, sold properties).
  • Direct Mail Anywhere: Automated cold-mail campaigns for any UK property.
  • Customizable reports and 20-20 Targeting (hyper-local outreach for 40 surrounding properties).
Lettings Module
  • Integrated HMO/Selective Licensing Registers with ward-level council data.
  • Compliance tools for UK rental regulations.
  • Customizable reports and 20-20 Targeting (hyper-local outreach for 40 surrounding properties).
AI-Powered Insights
  • Second Market opportunity predictions.
  • Competitive analysis and comparable generation.
Unified Dashboard
  • Week-by-week property overviews and exportable summaries.

Development Process

User-centric expansion

From auction MVP to all-in-one platform based on agent feedback.

Agile prototyping

Rapid iteration of tools like 20-20 Targeting and Direct Mail Anywhere.

UX-first design

Simplified interfaces for agents with varying tech skills.

Continuous improvement

Regular updates (e.g., AI analytics, regulatory integrations).

Impact

15

Adopted by leading UK agencies for auctions, sales, and lettings.

70%

Faster deal sourcing and outreach workflows.

100%

Higher conversion rates via AI-driven targeting and niche market tools.

40+

Strong retention due to regulatory compliance and timesaving.

Challenges & Solutions

Challenge Solution
Market Adoption Onboarding webinars and phased feature rollouts to ease workflow transitions.
Data Integration Custom pipelines for Land Registry, HMO, and probate data; MongoDB for flexibility.
User Experience Intuitive UI (Laravel Blade, jQuery) with tiered functionality for beginners/experts.
Scalability AWS cloud infrastructure (EC2, Lambda) to handle auction traffic and real time data.

Unique Selling Proposition (USP)

LetsBid stands out as the only platform unifying auctions, sales, lettings, and AI-driven outreach with

End-to-End Automation

From auctions to targeted direct mail, eliminating manual tasks.

Niche Market Dominance

Exclusive tools for probate, HMO, and Second Market deals.

Regulatory Advantage

Built-in compliance for UK lettings and sales.

Data-Driven Precision

AI-powered 20-20 Targeting and predictive analytics.

Schedule a Meeting